When the dust settled on July 11, a consortium of companies, led by Apple, Sony and Microsoft ended up buying the Nortel patents, which will probably not lead to a single new innovation or technology. Quite simply, this was nothing more than “protection” money. The final price was a cool $4.5 billion. The important thing with this Google+ Local listing is to get reviews, citations, links, and social shares. People buy chiropractors like they buy books online these days.
If you have the most reviews, you establish the highest social proof. Strive to get 2-3 times that of your closest competitor. If the status is not really time critical (e. g. you might be posting a joke or some sort of intriguing remark) then the most effective moment I have found to post status updates is weekday evenings. The most amount of people I have seen http://www.theverge.com/2012/3/20/2886806/the-decline-of-print-visualized-us-ad-sales (www.insidefacebook.com) on facebook (looking at exactly who is on-line via facebook chat) has been Monday to Thursday evening. What is this new fad called Twitter, and why are so many people talking about it?
Twitter is a type of social networking microblogging service in which a subscribed user has 140 characters to say what they have to to the rest of the world. Often referred to as a way of sending a “text message to the world,” Twitter has grown in popularity over the past year to the point where even celebrities are using it. Additionally, news stations such as Fox and the Today Show regularly mention Twitter in their broadcasts.
Make sure your tweeting is full of useful content. DO NOT SPAM YOUR LINK OR OPPORTUNITY. Twitter success is dependent your willingness and ability to share content and info with your network. Once you have grasped your motivation, then your desire to solve and exploit an opportunity are forthcoming. This, of course, will fall in the right place and is part of the process when “creating” your brand. Lastly the strategy, which we call your expertise: knowledge and understanding (technical, procedural, and intellectual) of what you do.
Twitter features a vast community of users. Bloggers can use this networking tool to do effective viral marketing. Suppose, you want to announce an upcoming content on your blog; you can make it go viral within a matter of minutes by sharing the information on Twitter. As you post an update about the event, your followers get to know it and (if they find it valuable), they spread it among their followers. Sharing of information in real time in this way can really make it go viral, attracting large volumes of traffic to your blog.